Ora Kafé brings surf-inspired coffee culture to Luxuri Manila Blowout Sale

MANILA, Philippines — Surf coffee brand Ora Kafé staged its first pop-up collaboration event in Manila during the Luxuri Manila Blowout Sale in Alabang, serving signature espresso drinks alongside curated music and artisanal food to shoppers at the luxury retail gathering.

Visitors to the event were offered a selection of Ora Kafé’s espresso-based beverages, including the Magic, Piccolo Latte, Flat White and both long and short black. The coffee service was complemented by freshly prepared bagels, providing a casual counterpoint to the high-end shopping experience.

Shoppers browsing luxury bags, shoes and clothing were met with what organizers described as a “surf hip chill” atmosphere, underscored by a playlist curated from Ora Kafé’s Spotify selection. The music blended new wave and disco tracks, contributing to a relaxed, lifestyle-driven retail environment.

Luxuri Manila owner Alelee Aguilar said the collaboration drew strong interest from attendees and hinted at further partnerships.

“The response has been very encouraging,” Aguilar said. “The rave from this event will surely lead to another luxury shopping event featuring Ora Kafé this April.”

Ora Kafé, known for its surf, coffee and hi-fi concept rooted in Siargao, continues to expand its presence through curated pop-ups that merge specialty coffee with lifestyle experiences.